Igloo has built its name as the most recognized brand in the coolers since originating the category in 1947. Research shows that consumers regard Igloo as the most popular cooler line in the U.S. For everyone, Igloo means quality and durability. So much so that three in every four U.S. households own at least one Igloo cooler!
Market Leadership
Igloo is the market share leader in the cooler industry.
The Igloo brand is the most recognized brand in coolers.
Igloo offers more than 500 different products sold through more than 250 retailers in the United States and around the world.
Each year Igloo has added more new cooler products to its line than any other cooler brand.
Igloo leads in key cooler category segments, including full-sized coolers, personal coolers, and beverage coolers.
Igloo Products Corp. is continuing to energize the cooler market, bringing design and value to coolers with different features for every need.
Playmate® is the most recognized cooler product line in the U.S.
Almost three in every four U.S. households owns an Igloo cooler.